In the fast-moving world of DeFi, user behavior changes in seconds and traditional CRMs cannot keep up. Amped Finance, a leading project in the Sonic ecosystem, has found a better way. By using MetaCRM’s onchain analytics, The result is a wallet-native growth engine that helps them understand, reach, and retain users without relying on emails, logins, or Web2 systems.
Traditional CRM systems rely on email addresses and login-based accounts. In Web3, wallets serve as the primary identity layer so these systems fall short. Effective engagement now requires understanding users through their onchain behavior, not offchain identifiers. This need is best met by onchain analytics, the practice of interpreting wallet transactions, interactions, and support signals into actionable insights.
As the Sonic Ecosystem grows, DeFi teams must contend with fragmented user journeys spanning staking, trading, NFTs, and governance. Liquidity providers come and go. NFT holders engage sporadically. Without a reliable analytics engine built for wallet-native experiences, it is nearly impossible to gauge true user intent and potential.
That is why platforms like MetaCRM are becoming indispensable. MetaCRM delivers onchain analytics and activation tools purpose-built for wallet-native engagement. A standout example is its integration with Amped Finance, a Sonic-based DeFi protocol focused on trading, staking, and liquidity optimization.
Amped Finance has taken a data-first approach within the Sonic ecosystem. As it scaled, the team wanted better insight into real user behavior across staking, trading, and support interactions. They turned to MetaCRM to enable onchain analytics as the foundation for proactive growth strategies.
Amped has integrated three key features from MetaCRM. First, it enhanced its support system using a web widget and conversational bots on Telegram and Discord. These tools made it easy for users to open tickets and engage across multiple channels. Second, Amped enabled a real-time, personalized notifications system, designed to reach and notify users at the right moment. And third, it brought together onchain analytics with wallet activity, token holdings, support history, and other behavioral data into a unified view, allowing the team to segment and identify high-value users.
This architecture helps Amped move from reactive troubleshooting to a more proactive engagement stance. The team can now identify wallets showing intent, re-engage users before they churn, and tailor support to individual behavior.
At the core of MetaCRM’s analytics capabilities is a system that unifies wallet-level behavior across multiple touchpoints and transforms it into real-time, actionable insights.
Each time a user interacts with Amped, whether through trading activities, submitting a support ticket, or interacting with dApp features, those actions are captured and organized into a live behavioral profile. These profiles include details such as transaction activity, chain usage, token holdings, wallet age, support history, and more.
This gives Amped a clear view of how users move through the protocol and where they drop off. For example, the team identified a segment of wallets that added liquidity but did not complete staking. With that insight, they launched a targeted message campaign that resulted in a measurable increase in staking participation.
Amped uses MetaCRM’s notification tools to send personalized, real-time updates across Telegram, Discord, and its web interface. These alerts are triggered by actual user behavior and wallet events, ensuring that users receive alerts when it matters. For example, If a user adds liquidity but skips staking, they receive a reminder. If a high-value wallet goes inactive, it might receive a tailored governance update.
Notifications are delivered through channels like Telegram bots, Discord bots, and embedded web widgets inside the dApp. Each message is relevant, opt-in, and wallet-specific. Users get information they care about. Teams get higher conversion and retention without resorting to generic announcements.
Amped Finance users can subscribe with a single wallet connection and manage preferences using an embedded in-app widget. This creates a frictionless way for users to stay engaged without relying on Web2 channels or third-party platforms.
With these systems in place, Amped sees stronger engagement and faster responses. The messages feel more contextual, timely, and personal.
MetaCRM enables Amped to manage support across multiple user-preferred channels. Users can open tickets via Telegram, Discord, or the website widget. All messages are synced into a single dashboard, where the support team can respond with full context.
Each ticket is tied to the user’s wallet activity. Support agents can instantly see previous interactions, transaction history, chain usage, and wallet value. This results in more relevant responses and faster resolution times, improving the overall support experience.
Amped no longer needs to ask users for background information. With MetaCRM, the answers are already available at the point of contact.
Amped Finance’s partnership with MetaCRM shows how onchain analytics can power a smarter, more responsive user experience. By combining real-time behavioral insights, personalized notifications, and context-aware support, Amped has built a system that drives results at every step of the user journey.
The team can now see who is ready to stake, who might drop off, and who needs support, and act before opportunity is lost. They do all of this without emails, cookies, or forms. Just the wallet, enriched with behavior, and activated with precision.
If you are building in the Sonic Ecosystem, this same infrastructure is available. MetaCRM integrates directly with your dApp and works across Web3-native channels. Users can subscribe in one click, manage preferences seamlessly, and receive support without friction.
Now is the time to replace guesswork with visibility. Let wallet behavior be your growth engine. Start today with MetaCRM.