How Orca Strengthens Community Support & Analytics Using MetaCRM’s Solana Onchain Client Dashboard

As DeFi scales, the ability to deliver real-time, wallet-native community support is becoming a key differentiator. Orca, a top-tier DEX on Solana, is taking the lead by partnering with MetaCRM to transform how it identifies and supports their liquidity providers by identifying token holdings like LP token through the onchain client dashboard. This partnership showcases how a decentralized product can blend intuitive UX with intelligent onchain analytics to power meaningful, scalable community support.

Strengthening Web3 Community Support With Smart Onchain Analytics

In DeFi, effective community support goes beyond simply responding to tickets. It begins with knowing who your users are. With MetaCRM’s onchain analytics dashboard, Orca’s team can instantly access wallet profiles that reveal user behavior, including token holdings and wallet interaction history on the Solana network. This gives the team the insight needed to identify high-impact users, understand their value to the protocol, and solve issues with full context.

With wallet-native analytics in place, Orca’s team can now clearly see which wallets are actively using the dApp. This enables support agents to identify users and communities more effectively, offer proactive help, and build stronger relationships with users who matter most.

Rather than relying on chat activity or manual support forms, Orca’s team now works from real-time wallet data. The result is faster, smarter, and more personalized community support.

What MetaCRM Unlocks for Orca’s Team

MetaCRM’s no-code module stack gives Orca the ability to enhance community support across every stage of the user journey. From onboarding to reactivation and retention, these are the core modules now in use:

Website Widget + Community Module

Seamless, no-code widget embedded into Orca’s site
Enables wallet-based onboarding, engagement, and support
Orca’s team can now personalized and tailor help based on token holdings and user behavior

Wallet Analytics

Segmentation of wallet users into categories based on their token holdings, activities, and more
Tracks user behavior across onchain activities
Wallet scoring provides actionable intelligence that supports strategic decision-making

Real-Time, Wallet Aware Messaging

Cross-channel communication via Discord, Telegram, Email, Web Widget, and other platforms
Sends targeted messages based on onchain behavior
Automates high-quality community support without manual coordination

How Orca’s Team Operates Smarter With MetaCRM

Since integrating MetaCRM, Orca’s team has gained a deeper understanding of who their users are and how they contribute to the protocol. This is made possible through real-time onchain wallet profiles.

With MetaCRM’s onchain dashboard, the team can instantly recognize important insights behind every wallet. This includes token information such as LP token holdings, trade activity, and other wallet details. These insights give support agents immediate context while managing support interactions and allows Orca to deliver faster and more accurate support users.

For example, if a user with significant LP token holdings or activity submits a request, the team can prioritize and tailor the response accordingly. If someone has recently joined or has not interacted in a while, they can be guided with onboarding tips or re-engagement messages based on wallet state.

MetaCRM allows Orca’s community operations to shift from reactive support to proactive service. The platform enables the team to resolve questions with precision, personalize outreach using real wallet data, and build stronger relationships with high-impact users. This is achieved without relying on manual spreadsheets or guesswork.

This wallet-native foundation has empowered Orca to operate like a modern support team built for Web3. In this model, context is automated, insights are surfaced directly from the blockchain, and every community member is supported based on their onchain actions rather than surface-level signals.