Unlocking Onchain Client Intelligence: Empowering Zircuit’s DeFi Ecosystem with MetaCRM

Zircuit integrates MetaCRM to supercharge community support, smart notifications, and onchain client intelligence, enabling a new standard of customer engagement in DeFi

Why Zircuit Chose MetaCRM to Power Client Intelligence

Zircuit, a rapidly growing DeFi-focused Layer 2, has partnered with MetaCRM to implement a CRM infrastructure built for the onchain world. The integration provides Zircuit with powerful tools for community support, targeted notifications, and ecosystem-wide engagement.

At the core of this stack is MetaCRM’s approach to client intelligence. Instead of relying on email addresses or Web2 metadata, MetaCRM builds profiles from wallet activity, token behavior, and smart contract interactions. This enables Zircuit to understand and engage users based on how they actually use the chain, unlocking automation, segmentation, and data-driven support at scale.

A Complete Stack: Support, Messaging, and Onchain Profiling

Scalable Support and Targeted Notifications

Zircuit uses MetaCRM’s to serve users across web, Telegram, and Discord. Our platform enables fast, multi-channel communication. Automated alerts, AI-powered responses, and multilingual translation ensure users receive timely, personalized support.

Onchain Client Intelligence with CDP

MetaCRM’s CDP module is the centerpiece of this integration. It brings the power of real-time onchain data into one unified system. Zircuit can now:

Build unique onchain profiles across its ecosystem
Segment users by behavior, including:
- Wallet age
- Token holdings
- Protocol interactions
- Engagement frequency across dApps

Beyond passive collection, Zircuit can actively import user data through smart contract activity, CSV uploads, or custom webhook configurations. Once profiles are established, teams can apply filters to identify and act on high-impact segments, such as users who bridged assets but have not yet participated in staking, or long-term holders showing signs of inactivity.

The result is a living, actionable layer of client intelligence that informs engagement, retention, and ecosystem strategy. Rather than static reporting, Zircuit gains a dynamic understanding of its user base, grounded in real onchain behavior.

With CDP, client intelligence becomes a practical growth engine for Zircuit, by activating targeted workflows informed by user traits and onchain behaviors, enabling more effective strategies for retention, growth, and re-engagement.

Turning Wallet Data Into Growth Opportunities

With MetaCRM’s CDP, Zircuit gains a live, evolving view of user behavior across its ecosystem. CDP dashboards visualize wallet maturity, DeFi protocol interaction frequency, transaction histories, and asset holdings. These insights inform user segmentation and support initiatives across multiple teams. Zircuit can now launch campaigns that focus on user lifecycle, such as reactivation flows for dormant wallets or governance alerts for highly engaged voters.

By replacing guesswork with real onchain data, client intelligence becomes a shared operating layer that guides marketing, support, and ecosystem development. Every team at Zircuit can now collaborate using the same data, based on verified, real-time blockchain behavior.

Building the Future with MetaCRM

Zircuit’s partnership with MetaCRM proves that client intelligence is not a luxury in Web3, but of a foundational need. With better data, smarter messaging, and real-time user insights, Zircuit is creating a more responsive, data-driven ecosystem for its community.

Whether you’re building a protocol, launching a chain, or growing your dApp user base, MetaCRM helps you understand and engage your clients with precision.

Let’s start with the best Client Intelligence in Web3 today with MetaCRM

Partnership