Soft Transition From Web2 to Web3 (Tools & Plans Included)

The digital world is rapidly evolving. We’re moving from the more centralized Web2 to a decentralized Web3 approach. This shift is transforming how we see and use the internet. To understand this better, let’s compare the basics of both models. The table below gives a side-by-side look at Web2 and Web3 across key areas.

Yes, but how?

After seeing the differences between Web2 and Web3, you might be wondering, “So how do we move from Web2 to Web3?” It’s more than just updating tech; it’s about changing how we do business, interact with users, and handle daily tasks.

However, given that Web2 and Web3 operate on two fundamentally different philosophies, an abrupt transition could introduce friction across multiple stages of the user experience. To mitigate this, we suggest a “soft transition” This involves incrementally and selectively transitioning some aspects of your business from Web2 to Web3. This can range from integrating crypto payment options to adding NFTs to your loyalty programs, subtly introducing Web3-specific features into your existing system.

We break this process down into 5 actionable steps that you can take to soft transition your business from Web2 to more Web3 focused

Integrating Web3 User Access

Before diving deeper into decentralized systems, ensure that users can easily access the platform a Blockchain-based authentication method.
Example: Integrate the MetaMask browser extension as an alternative login method on your platform.

Adopting Cryptocurrency Payments

As users become more accustomed to the Blockchain environment, it’s essential to provide a secure and familiar method for transactions, further integrating the platform into the Web3 ecosystem.
Example: Integrate PayPal crypto as a checkout option, enabling payments in Ethereum or Bitcoin.

Moving to Decentralized Data Storage

Testing the waters with a portion of your data helps gauge the feasibility and scalability of full-scale migration while ensuring secure data access.
Example: Use IPFS to store a small dataset, like newsletter subscriptions, in a decentralized manner.

Launching a Loyalty Token System

Rewarding users with tokens not only fosters engagement but also provides firsthand experience with token economics, laying the groundwork for potential future use of token-based assets or services.
Example: Use OpenZeppelin’s pre-built contracts and libraries to develop a loyalty token system for recurring customers.

Introducing Basic DAOs Governance

Initiate community-based decision-making processes for certain aspects of your business, giving your user base a say in specific features or policies.
Example: Deploy a voting system using Aragon for decisions like new product features or community-based rewards.

We got your back: using MetaCRM as your final step

While these steps provide a solid foundation, transitioning from Web2 to Web3 can still pose challenges for customers as they adjust to new features. That’s where we step in as a comprehensive CRM solution built specifically for Blockchain interoperability.

MetaCRM provides one-stop CRM solutions for businesses utilizing Blockchain technology, supporting all stages of the customer journey. We enable the best customer relationship management by providing all cross-chain profiles & interaction history you need to know for both marketing & customer service.

We aim to maximize the use of Blockchain data for all businesses, creating a world where every on-chain and off-chain interaction is captured and analyzed to drive business growth. By fitting into the Blockchain world and still focusing on reliable customer interactions, MetaCRM becomes an essential solution for this transition. As businesses move to Web3, MetaCRM will help them keep their customers front and center.

About MetaCRM

MetaCRM empowers Web3 businesses with a comprehensive AI-driven CRM + On-chain Marketing suite designed for the unique challenges of the decentralized ecosystem. Available on 17 chains ($88B in TVL), MetaCRM is adopted by 50+ projects including Curve, Kelp DAO, Manta, Mantle, and Magpie. Investors including Blockchain FF, Red Building Capital, Cherubic VC, Mr Block and Ondine Capital.

From smart contract to smarter CRM, get started for FREE or book a demo with us! Twitter | Telegram | Discord | LinkedIn

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