MetaCRM’s Multichain CDP: Unified Web3 Customer Intelligence Across Chains

A New Era for Web3 Customer Intelligence

MetaCRM’s May update represents a major leap forward in Web3 customer intelligence with the launch of a UID-based CDP system. Rather than managing fragmented wallet data or struggling with identity silos across chains and ecosystems, you can now view each user as a single, unified profile, no matter how many wallets, logins, or chains they use.

With automatic account merging, UID-level filtering, redesigned customer views, and more reliable analytics, the enhanced CDP module sets a new benchmark for multichain customer intelligence—accurate, actionable, and ready to scale with your growth.

Let’s dive into the key updates that make this possible.

UID-Based User System: One Identity, All Chains

At the center of this release is a complete redesign of MetaCRM’s CDP data model. We’ve transitioned from wallet-based tracking to a UID-based architecture that treats each customer as a unified entity across wallets, blockchains, and identity types.

Every customer is now represented by a Unique User ID (UID) that consolidates:

Wallets from multiple ecosystems (EVM, Solana, Aptos)
Wallet connect sessions
Email-based logins
Social accounts
CEX platform data

With UID-based identity, you gain a comprehensive view of customer activity across chains in one place. This approach significantly improves the accuracy of your customer intelligence by eliminating duplicate entries and reducing uncertainty in user behavior analysis.

Redesigned Customer List & Profile View

The entire customer interface is now built around UID, giving you a more organized and insightful view of your audience.

The Customer List uses UID as the main identifier, providing a cleaner, consolidated customer base. You can easily access total wallet value, wallet count, wallet age, active chains, and token or NFT holdings information.
The Single User View gives you a full picture of a customer’s Web3 identity, including linked wallets, asset holdings, email or social connections, and behavioral history. Everything you need is now in one streamlined view.

This unified layout makes it easier to track user journeys across different chains and connection methods. It also simplifies decision-making for marketing, support, and product teams by presenting all relevant data in one place.

Powerful UID-Level Filtering

Filters throughout the CDP now work at the UID level, letting you segment customers more intelligently.

You can filter by:

Active chains and ecosystems
Wallet value and age
CEX platform usage
Specific token or NFT holdings
User engagement patterns and timeframes
Tags, sources, and custom attributes

These advanced filters are real-time, multichain-compatible, and built to power smarter customer intelligence, whether you’re running lifecycle campaigns, segmenting for airdrops, or targeting high-value users.

Deeper, More Accurate Customer Analytics

The new Customer Analysis dashboard has been rebuilt to align with UID-based profiles, providing you with a clear and complete picture of user behavior.

Metrics now include:

Total users based on UID (not wallet count)
Wallet age and value distribution
Chain usage and portfolio breakdowns
Top token and NFT holdings
Transaction activity volume
CEX platform participation

This update enables you to derive actionable customer intelligence from clean, unified profiles instead of fragmented wallet data. Your analytics now reflect real users, not just wallet noise.

Automatic Account Merging: Smart, Transparent, Secure

To simplify user tracking and improve data consistency, MetaCRM now includes automated account merging. The system intelligently links user identifiers using strong or weak signals—such as wallet associations, email usage, or social connections to group related accounts under a single UID.

Key capabilities include:

Automatic detection and linking of related accounts
Conflict resolution logic to handle inconsistent account connections
Full merge history with traceability
Manual review tools to override or adjust records

This ensures your customer intelligence remains clean, accurate, and verifiable.

Infrastructure Upgrades

To support this new identity-first model, we’ve made several key backend improvements that enhance performance, accuracy, and flexibility:

Refactored high-performance database: Built to handle large-scale, unified user data efficiently, enabling faster queries and smoother interaction as your project grows.
Merge traceability and auditing: Every account merge is recorded and reviewable, giving you full transparency and confidence in your data.
Cross-chain visibility controls: Customize which chains and ecosystems are included in your analysis, so your metrics reflect exactly what matters to your project.

These updates make MetaCRM’s CDP module a reliable, scalable foundation for data-driven teams seeking deeper customer intelligence in Web3.

Ready to Start Engaging Smarter?

Whether you’re looking to unify fragmented wallet data, gain deeper insights into your users, or build smarter engagement strategies across chains—MetaCRM is ready to support your growth.

Visit metacrm.inc to explore our platform, or jump straight in.